Hoop 3: Working with Influencers who just want free stuff
I’m telling you, so many bloggers just want free stuff for their own kids. When I first started figuring out this whole ‘content marketing’ thing, a few influencers reached out to us, and I sent a few Chicklet backpack samples to them. Great, I thought, they’ll help spread the word that Animal Packers is here and open for business. When I realized that some 'influencers' just wanted free stuff for their own kids, I stopped sending backpacks. Instead, I developed a system to screen out the free-loaders. Now, we work with some GREAT influencers, but know how to make sure they’re legit.