Someone recently asked about the Names of our Characters.
Here's the back-story.................
Once I decided to put the faces of animals on the pre-school backpacks, I started drawing (or should I say RE-drawing) characters that my sister and I drew when we were kids. I drew a monkey, a mouse, a cat, a bear, a lion, a chick, dogs (several breeds, actually), a rabbit, a fish, a frog, etc. I secured copyrights for all the designs and began to figure out which ones I would concentrate on. I chose the monkey, the bear, the bird and one of the dogs.
These 4 designs would launch our new brand!
My goal was (and still is) to build a complete BRAND. I knew that, over time, I’d have multiple designs within the line. I also knew that I wanted the Brand to mature and ‘grow up’ just like Littles! (We’re hoping to launch our Elementary Line in 2019!) I was putting so much time, energy and effort into designing backpacks and figuring out the best way to manufacture them that ‘Animal Packers’ the Brand, started to take on a life of its own. The brand personality was developing, and I wanted to put as much uniqueness into it as I could. I wanted the brand to authentically represent me not only in business values, but also in design choices.
Obviously, these new characters needed names, and I wanted them all to have names that were not only meaningful to me, the designer, but also relate-able, fun-sounding names for our customers.
I thought about several naming schemes but then thought: "Wouldn’t it be perfect if each Animal Packers character had something in common with someone or something that is important to me?