I began researching and learning about "Permanent Buyer's Markets." About 3 hours down the highway from us is the Dallas Market Center, a world-renowned wholesale market center. Buyers from around the world travel to Dallas to find new and interesting merchandise, so I thought I'd go visit to see what it's all about. From what I read, I learned that we had three options:
- rent temporary space during select Markets
- rent a permanent space in "The Studio at Kids World"
- find a sales team/agency willing to represent our new brand.
Not knowing how all this worked, I decided to make the drive to Dallas for the January Market to figure it out. I recruited my friend, Liz, a Marketing Professional who has experience with these types of things!